Exclusive! ION insider review

Latest trends

    Good morning my beautiful readers,

   Last week, along with 4 other bloggers, I was invited to some fantastic boutiques in ION which have introduced their new collections and shared a few things about their brands. The event was organised by ION’s wonderful marketing team and sponsored by ION.

   First stop was Gusto by Alfresco Gusto. 

Alfresco Gusto

   Located just outside the Nespresso shop on Level 1, it is easy to find and offers a lively hang out place for you and your friends. You will find yourself right in the middle of the hustle and bustle of Orchard road yet it is quiet enough to talk. The menu is quite extensive and features all the classics of Italian gastronomy. They also have great offers for cocktails and meals. Check out their menu and offers.

   The lovely ION team have welcomed us with a wide range of delicious platters. Here are some of the dishes:

   After having this wonderful food and doing the introduction, we have moved on to the next stop – Alice and Olivia.

Alice and Olivia

   It is a young brand yet it has done remarkably well with its collections available online and in stores in US.

   Until recently, there weren’t any stores in Asia, but Alice and Olivia has chosen ION to be the home for its first international boutique, which opened in April.

   Alice and Olivia boutique in ION has a fantastic range of clothes – from casual everyday wear to exquisite evening gown. The clothes are very feminine and have a slight 60’s vintage feel to them yet they create a very young and vibrant look.

   For me, Alice and Olivia really stands out when it comes to dresses. The sequin dresses (see below) make such a statement and have such a wonderful young feel to them, it is a real pleasure to wear a dress like that.

Yellow is the New Black

Yellow is the New Black

   When it comes to work wear, Alice and Olivia clothes are both appropriate and fun! They have many pieces like the monochrome jacked pictured below, that will bring out your personality at work without compromising your professionalism. 

Work Wear

Work Wear

   Alice and Olivia is of course very famous for their evening gowns. And if you think you don’t have a special occasion to a wear it to, get the dress first and the rest will follow. 

   As well as clothes this ION boutique offers gorgeous accessories ranging from purses to shoes. Take your pick!


Alice and Olivia Bags and Accessories

   Head down to Alice and Olivia store if you want to bring out the child inside!

Sandro Paris

   Next stop on our agenda – Sandro boutique. Located right next to Alice and Olivia on Level 3, it is one of those shops  – you walk in and just want to buy everything. It is one of very few places in Singapore where you can get your hands on some Parisian chic pieces without breaking the bank.  

   The boutique has a great variety of clothes. They all have a Parisian feel to them, yet the style varies from classic to kinky. 

   There are some wonderful dresses that will look great on anyone regardless of age and figure type. Some are more suitable for those who want a young and sexy look like that Cut Out Back Dress and some for somebody perhaps a little more reserved (when it comes to clothes at least), like the Deep Blue + Lace Dress as an example. 

   This store is really great for jackets. There are some extravagant pieces like the White Leather Jacket with Gold Zippers and removable sleeves as well as some classics like the Soft Leather Jacket. A lot of wonderful styles to choose from.

Some more great styles below:

   What makes Sandro a one stop shop is the fact that they have an awesome men’s range as well as the women’s range. So both you and your loved one can get the latest styles together. It is couples’ shopping paradise! 

   No matter what your partner does for a living, he can choose some great outfits (or you can do it for him). A great selection of casual clothes from shorts and sweatpants to jeans awaits you in ION. If you are looking to create a more professional look to impress the boss perhaps, you can go for some classic tailored suits like that sharp grey suit pictured below.

Classic Mens Suit

Classic Mens Suit

   Lots of business trips to a cooler climate? No problem. Sandro boutique in ION has an array of jackets and rain coats for windy cool weather.

   Last but not least, accessories! At Sandro you can find some great pieces to go with the outfits like those gorgeous espadrilles that are so in trend this season. 


Sandro Accessories

Bread and Butter

Next stop on the agenda was Bread and Butter. Bread and Butter store in ION is a true denim paradise. They stock exclusive denim from Japan and USA. Yes, turns out the Japanese are great at denim too!

   They make beautiful raw denim that is literally collectible. The raw denim is super stiff but after a short time it adjusts to exactly your body shape and repeats all your curves. That makes every pair of your raw denim a perfect fit.

   One of the coolest brand is store: Tenryo denim from US. Over time it changes colour gradually from the outside colour to indside colour. In Bread and Butter ION boutique they have a variety of colours in stock: emerald green, rich blue and burgundy red as well as gold and silver in case you want something really special.

Tenryo Denim Collection

Tenryo Denim Collection

   Another curious thing about Tenryo denim is that each piece is cut from the edge of the material known as selvage.

   So here is a tip on how to tell high quality denim from mass produced denim – only the premium quality jeans show the finished edges, most jeans are made from various parts of the fabric with the edges overlocked.


Bread and Butter Brands

   If you already feel like a denim expert or still want to learn more check out Bread and Butter in ION.


   Our final stop was MM6 boutique. The MM6 boutique in ION is a great place to go if you are looking for some quality casuals. MM6 spring summer collection is very wearable yet has a unique style. It’s based on classic shapes and clean lines and the fact of the matter is – you cannot go wrong with that!

   In this spring summer collection MM6 has used a variety of materials from natural ones like silk and cotton to the modern synthetic ones like plastic. The one that they have used most lavishly is leather. There are a lot of leather fans that will really appreciate this collection. And I am definitely one of them. My personal favourite – the white leather panel Sweat Dress. It is an extraordinary piece that is so in trend this season. Sweatshirt + white leather + short dress = Sporty Chic.

My Personal Favourite

My Personal Favourite

   Gotta love that. Other pieces that really stood out is a long printed top and the black and white dress. They both have an MM6 feel to them and are so versatile in their design.

Here is some more of the collection:

   I have to say that I also found the accessories at MM6 very unique. When have you last seen a bag with a round shape? Not recently that is for sure! That beautiful bag that looks like Pandora’s box with a sling is also right on the trend! They also have some fun shoes in stock that look and feel extremely comfortable.


MM6 Accessories

   MM6 boutique in ION is a perfect store for a perfectionist who loves sporty comfort with clean lines. If that sounds like you check out the MM6 boutique.

   The heart of Singapore’s fashion district and home to these wonderful boutiques as well as many more shops and restaurants ION Orchard is the place to visit.

   I hope you enjoyed my review and Happy Shopping!



One thought on “Exclusive! ION insider review

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