Harper’s BAZAAR Asia NewGen Award Competition Details

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COMPETITION DETAILS

Objectives

To recognise the importance of a platform for the next generation of fashion designers to showcase their work. Conducted in partnership with its Asian counterparts in Indonesia, Malaysia, Thailand and Vietnam, Harper’s BAZAAR Singapore aims to encourage and promote creativity and create the opportunity for continued learning with its tie-up with internationally renowned fashion design school Istituto Marangoni, with this regional competition.

Eligibility

Participants must be:

1. Graduating fashion design students, practicing or aspiring designers

2. Singaporean or residing in Singapore

Entry Details

The winner will be judged on his or her creativity, originality, commercial viability and technical ability to produce work that is on par with Harper’s BAZAAR standards. Participants are to include either hand-drawn sketches or web illustrations. Limited to one entry per person for the 2015 – 2016 contest period.

Each entry must include:

1. Twelve sketches for spring/summer ready-to-wear 2016 suitable for womenswear

2. Official application form, which can be downloaded from the competition website: www.harpersbazaar.com.sg/

3. Fabric swatches for the proposed designs and relevant mood boards

4. Curriculum vitae

Guidelines

Each entry submitted must also adhere to the following guidelines:

1. Works submitted should be of original content. No portion of the entry should be copied in whole or in part from any other work that is not the entrant’s own.

2. Entries must be in a commercially viable fabric that can be dry-cleaned.

3. Submitted designs should not have been previously published or entered into any competition or contest or won any award prior to submission to this contest.

Submissions:

Entries can be delivered to the SPHM Office at #03-01A/B Concorde Shopping Centre, 317 Outram Road, Singapore 169075 between Monday to Friday, 9am to 6pm. If you have any enquiries pertaining to the competition, please contact the marketing department at bazaar@sph.com.sg

CLOSING DATE: 6 NOVEMBER 2015

Selection Process:

STAGE 1 – RECRUITMENT

All candidates are required to submit hard copies of their completed forms and sketches to SPHM Office. The jury committee will shortlist the top five out of the applicants.

The jury committee is made up of the following persons:

1. Kenneth Goh, Editor-in Chief, Harper’s BAZAAR Singapore

2. Windy Aulia, Senior Fashion Editor, Harper’s BAZAAR Singapore

3. Debra Langley, Founder of Inverted Edge

4. Damiano Biella, Creative Director of Braun Büffel

5. Thomas Wee, Singapore Fashion Designer

STAGE 2 – MEET & GREET THE MENTORS

• The top five finalists will be contacted by Harper’s BAZAAR’s marketing team, and invited to a one-on-one meet-up session with the jury committee in November 2015.

• During the meet-up, the finalists are required to present their collections and brand concept. The jury committee will then shortlist five looks out of the 12 sketches submitted by each finalist.

• Finalists will be given three and a half weeks to create toiles of these looks.

STAGE 3 – TOILE DISCUSSION

• The top five finalists will be invited back in December to show the jury committee their toiles.

• The jury committee will also discuss with each finalist on the design and technicality of their collection pieces.

• Finalists will be given six weeks to work on their final five looks.

STAGE 4 – COLLECTION DISCUSSION

• The five finalists will be invited back in January 2015 to show their final five looks.

• The jury committee will then pick the top three finalists who will move on to the semi-finals of the local edition of the competition.

STAGE 5 – LOCAL JUDGING SESSION

The top three will present their collection to the jury committee and invited guests at an external venue. The finalists will be tested on their business plan and technical ability, and the creativity and commercial viability of their designs. The jury will subsequently pick the top two finalists who will move on to the final stage of the competition—at the regional level.

FINAL STAGE OF THE COMPETITION

The regional heats will take place and all 10 regional finalists will compete at one venue.

The jury committee is made up of the following persons:

1. Kenneth Goh, Editor-in Chief, Harper’s BAZAAR Singapore

2. Duang Poshayonda, Editor-in Chief, Harper’s BAZAAR Thailand

3. Natasha Kraal, Editor-in Chief, Harper’s BAZAAR Malaysia

4. Pham Ngoc Luu Uyen, Managing Editor, Harper’s BAZAAR Vietnam

5. Ria Lirungan, Editor-in Chief, Harper’s BAZAAR Indonesia

6. Malcolm Mcinnes, Istituto Marangoni representative

The final winner will be picked by the point system. The jury’s deliberations will be kept secret.

For more information, please contact:

Grace Chua

Assistant Manager, Marketing

DID: 6671 7986

E-mail: gchua@sph.com.sg

Good Luck!

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