Beauty bloggers are taking the world by storm. From books, TV show, makeup lines, and brand collaborations, beauty bloggers are showing up in the industry in a big way. The appeal of beauty bloggers is so unique because most of the time, their videos and online platforms are so approachable and friendly. Most of them look and act like your best friend. Another thing that makes beauty bloggers so in demand? They are knowledgeable about a vast number of makeup products and have an almost encyclopedic wealth of information about beauty brands and all their product lines. More than their DIY tutorials, make-up how-to’s and beauty and makeup “haul” posts, these bloggers are business savvy and even more, they are so great at what they do so much so that their niche in the industry is established. We count on them to tell us which products are great and which are not. I simply love watching their videos!
Here is my personal rundown of the Top 10 Beauty Bloggers in the industry:
Can you really make a list like this without including beauty blogger powerhouse Michelle Phan? Not really. A pioneer in beauty blogging and a definite trendsetter, you can always count on Michelle Phan to show you a fool proof way to get the make-up look you’ve been coveting. Her Youtube channel has over a billion views, which has led to a published book, her own cosmetic line, and even an e-commerce venture, that is now worth $84 million. She defines “Girl Boss” to a T.
Into the Gloss pretty much invented the “shelfie,” which is now a bona fide social media phenomenon. A shelfie is a photo of someone’s makeup, or maybe even bookshelf. This snapshot says so much about a person’s taste and lifestyle. Into the Gloss is an online magazine that is most known for invading the shelves and makeup kits of fashion and beauty industry insiders and allowing readers to take a peek and gain a tip or two from their beauty routine.
Lauren Conrad of “The Hills” fame is now a certified mogul. The Beauty Department is one of her highly successful ventures, a beauty blog filled with doable DIY skincare, easy to follow makeup tips and tutorials, cute nail art how-to’s as well as an inspiration page filled with what LC is loving at the moment. Keep an eye out for their extraordinary hair tutorials and blogs, it just might be your ticket to having locks as healthy and lustrous as Lauren Conrad’s.
4. Essie Button
Essie Button a.k.a. Estee Lalonde is a Canadian, now based in the U.K. Her fresh faced beauty and weekly video tutorials is enough reason to add her to your feed. She is super adorable and her beauty product reviews are very helpful. She has a quirky personality that goes with her quirky and cute blog. Watch out for her lifestyle blogs and videos too, they are worth a watch.
U.K. based beauty blogger, Patricia Bright, is famous for her stunning long and shiny locks. What makes her even more compelling is her killer sense of style. She truly is the full blogger package. Her outfits can be your constant source of wardrobe inspiration, while her product reviews and makeup looks can definitely uplift your beauty game.
The Cult of Pretty isn’t just your average beauty site. Founder Ann Colville Somma is all about getting to the nitty gritty of each product. For her it isn’t about the hype, it’s about analyzing the effectivity of the product and its ingredients. This should be your go-to blog for finding beauty items that most of your friends haven’t even heard of.
Amber Clark of Barefoot Blonde specializes in braids. Her stunning braided hairstyles are nothing short of amazing, and she seems like a professional when it comes to braiding. She definitely is up there when it comes to hair inspiration, you simply can’t go wrong with her unique and cool plethora of hairstyles. She is also an organic beauty aficionado, and you would do well to try her natural beauty boosts.
8. La La Mer
Marianna Hewitt is an L.A. based beauty host and bloggers that is considered to be an expert in on-the-go beauty. She can’t be beat when it comes to quick makeup fixes and getting covetable Hollywood beauty looks. She also regularly posts recipes that keep your insides in tip-top shape too, her antioxidant smoothies are a must-try!
9. Tanya Burr
Makeup artist turned video blogger Tanya Burr is a refreshing presence in beauty blogging. Her product reviews and descriptions are always honest, and she is amazing in transforming herself. Her makeup application is flawless, and she ca rock a nude lip like no other.
10. Miss Maven
Teni Panosian of Miss Maven is so good at makeup, she is often asked where she is trained. Truth is, Panosian describes herself as a consumer who is really in love with makeup. If practice makes perfect, then Panosian has definitely reached perfection. All her looks are flawless, and her blog will inspire you to get out of your beauty rut and try something new.
So who is your fave? Each one has their own style and each blogger has their own unique look, right? It’s hard to pick just one! Bookmarking them all would be your best bet.
Happy weekend ladies!